At the start of covid the team at Parachute struggled with how or if we would be able to market and sell luxury home goods to a world filled with sadness, despair, grief and uncertainty. We wanted to be clear on our awareness of the world around us while working to keep our business afloat. We created a campaign called “Very Touchable” in response to the fundamental human need of physical touch that had been robbed from us during those early pandemic days. The campaign resulted in heartwarming assets (still and video) that highlights the importance of touch weather with a cozy home essential or a loved one.